05
Rebuilding Trust for TruSmile Dental Clinics
Dental
Marketing
TruSmile is a regional dental care provider focused on family and cosmetic dentistry. Their presence across five cities was being overshadowed by newer competitors with stronger digital strategies.
Client
TruSmile Dental®
Category
Local SEO & Brand Refresh
Work Period
January 2024 – April 2024
Industry
Healthcare / Dentistry
The Challenge
Outdated brand assets and inconsistent listings hurt TruSmile’s local SEO. Their Google Business Profiles lacked reviews, proper categories, and keyword optimization.
Our Strategy
Local SEO Cleanup: Claimed and optimized all clinic listings, ensuring NAP consistency across 30+ directories.
Review Generation: Automated review requests post-appointment with 4.6+ rating goal.
Website Revamp: Designed a clean, mobile-first site optimized for appointment booking.
Content Localization: Created localized service pages and city-specific blog content.
The Results
300+ new 5-star reviews in 3 months
#1 local search ranking in 4/5 clinic locations
46% increase in online bookings
2.3x growth in organic traffic
