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Scaling E-Commerce Growth for UrbanThread

E-commerce

SEO

UrbanThread is a streetwear fashion brand known for bold, expressive clothing lines that resonate with Gen Z and millennials. Despite strong branding, they struggled to turn their traffic into consistent sales.

Client

UrbanThread Apparel®

Category

E-commerce Marketing Strategy

Work Period

March 2023 – July 2023

Industry

Fashion Retail
The Challenge
UrbanThread had high site traffic from social channels but suffered from low conversion rates and cart abandonment. Their marketing was sporadic, lacking clear funnels and optimization.
Our Strategy

Email & SMS Funnels: Designed lifecycle email automations and SMS campaigns to recover abandoned carts and re-engage users.

  • Retargeting Ads: Rolled out Meta and TikTok retargeting ads focused on cart abandoners and social engagers.

  • UX Audit & Optimization: Simplified checkout flow and improved product page hierarchy.

  • Influencer Collaborations: Partnered with niche micro-influencers to drive direct response.

The Results
  • 64% drop in cart abandonment
  • 2.7x ROI from SMS campaigns
  • 112% growth in repeat customers
  • $180K+ revenue generated from email automations

80%

Launching Globally with Elixify Supplements

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80%

Launching Globally with Elixify Supplements

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